Mobile advertising optimizer, Smaato Inc., in association with MobileSQUARED, released its latest mobile advertising whitepaper about the US market.
In 2010 the US mobile advertising market size is expected to be worth $797.6 million and will move closer to Japan (more than $1 billion in 2010) next year, with a forecast of $1.24 billion for 2011 and $5.04 billion for 2015.
The US has over 300 million active mobile subscriptions, of which, almost one-third use their mobile phone to browse. Because of the high number of mobile users, the average mobile advertising campaign spend is between $75,000 and $100,000, which is much higher than in other countries.
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