I came across a good article, with some good first-hand tips, by Lynn Terry of ClickNewz, on how to properly promote products & reviews via Social Media.
Lynn gives an example of a product review she wrote for the best Apple iPad case. She dropped and shattered her original iPad, so she went through several iPad cases before she found a couple that served her needs.
Other people are searching for iPad cases too and asking for recommendations. Lynn replied to one of those tweets conversationally, and included a link to her personal experience (with a video demo).
Blogs also offer some good social media marketing opportunities. You can:
- Leave a comment, linking back to your review in the URL field. This will often offer very little click-through rate, but does count as an inbound link.
- Create a Trackback to their post, if they publish Trackback links. These count as inbound links and also see a higher click-through rate than blog comments. One idea is to do a round-up post as a follow-up to you review that includes links to other blogs discussing the product – with the call to action being to read your review or comparison.
- Find other bloggers who are affiliates for the same product? Offer to let them interview you about your results with the product. Allow them to use their affiliate link to the product in the interview post, with your only requirement being a link back to your review.
- Write guest blog posts for other affiliates, including their affiliate link to the product, with a call to action in your bio or byline at the end that leads them to your review.
Another great resource for product conversations are the many social Q&A sites, such as Yahoo! Answers.
Are you promoting your products via social media properly?