Outdoor advertising is all around us – on billboards, benches and even stairs. So it was only a matter of time before the ads took to the streets themselves in the form of stunning 3D chalk drawings, paint, stickers and even “reverse graffiti” which cleans messages onto dirty pavements.

WebUrbanist offer 14 urban street ads that sometimes blur the line between guerilla art and guerilla marketing, drawing in crowds and using their respective environments in clever and creative ways.

View all 14 urban street ads at WebUrbanist »

Flogos offer a new type of outdoor, green advertising, creating foam logos that float into the sky.

Here are the highlights.

• Flogos are made of soap based foam and helium;
• Lasts from a few minutes to an hour, with an average of 30 to 40 minutes;
• Each Flogo machine can produce a Flogo every 15 to 50 seconds, depending on the machine size and desired thickness;
• Floats as high as 5000 feet;
• Travels up to 30 miles;
• Available sizes are 12, 24, 36, and 48 inches;
• Available in a limited number of colors;
• Flogos are 100% environmentally safe;
• Not a danger to airplanes, because flying through one is ‘like going through a cloud.’ Nothing sticks to the surface of a plane, even if it goes through a plane’s engine;
• Flogos can be used inside;
• Flogos have appeared at parades, festivals, grand openings, concerts, and sporting events.
• Have performed at hundreds of events for clients such as Nintendo, Walt Disney World, the Sheraton, and the Tampa Bay Rays;
• Available in 22 countries worldwide; and
• Flogo machines cost $3,500 for four hours.

Could Flogos help make an impact at your next event?

Visit the Flogos website for more information »

Related story: Smoke And Mirrors? These Ads Are Soap And Helium »

Realising that green concerns are here to stay, new media agencies are springing up with innovative advertising methods.

One such agency is Curb which offers nothing but low-impact advertising.

Here are a few of their many low-impact advertising methods:

• Clean Advertising literally cleans your advert into dirty pavements;
• Snow Tagging creates imprints on snow-covered parked cars, post boxes, walls and other snow-covered surfaces;
• Sea Tagging uses sea water to create adverts on pavements;
• Bioluminescence is harmless bacteria that can be placed on any surface to literally light up in the dark. The intense glow can last anywhere from a day to a week;
• Clean Art advertising turns filthy walls into murals;
• Seeded Paper is stationary that grows into flowers and vegetables once planted;
• Field Advertising allows you to re-create you message, logo or advertisement into any natural material, including stone, chalk, sand and mud; and
• Chalk Advertising uses 100% bio-degradeable chalk to deliver full colour chalk adverts up to 5m square. The chalk does not come off on feet and is tested to last up to 3 months (even withstanding heavy rain).

How can your business use low-impact advertising to target your audience?

Springwise has given plenty of coverage to Curb’s various forms of low-impact advertising. Read the full stories at: Sea Tagging, Snow Tagging, Bioluminescence, and DesignGrass »