In the summer of 2010, ATG commissioned a survey to analyze consumers’ online shopping preferences and behaviors. The online survey polled 1,002 U.S. consumers aged 18 and older. Respondents were selected from a panel of more than 2.5 million individuals, who were profiled across more than 500 attributes, such as demographics, lifestyle, and behavioral characteristics.
The survey asked consumers a wide range of questions about:
- What online and offline channels are most likely to lead consumers to discover new products;
- How consumers use mobile devices to browse and research products, and make purchases, and how these behaviors vary by age segment;
- Whether and how often consumers use their social networks to make shopping decisions, and how these behaviors vary by age group;
- Which areas of web stores need to be improved the most;
- When consumers conduct most of their holiday shopping;
- Whether consumers are influenced by website recommendations; and
- The most common factors that lead to shopping cart abandonment.
I highlighted some of the most interesting charts above. Download the entire 26-page PDF report at ATG for lots more data and charts.