Brand Butler is about offering tools and services to help consumers make the most of their daily lives. It builds good karma with your core products and services branding.
Brand Butler is not simply about offering tried-and-tested customer service and support functions, or typical online features such as price-lookup or anything facilitating ecommerce activities.
Here are a few of the many Brand Butler examples in the Trendwatching article:
- Nike’s True City iPhone app aims to give consumers ‘insider’ information on six European cities, while also allowing users to share their own tips and delivering exclusive Nike offers and information;
- Smirnoff held a series of master-classes for men wanting to become ‘Modern Gentlemen’. Three complimentary classes were delivered in London to a limited number of guests, focusing on classic cocktail making, style consulting and grooming;
- Personal care brand Charmin offer New Yorkers access to free, clean and comfortable restrooms in Times Square during the festive period each year;
- Beck’s Gig Finder app helps users to find local music gigs. The app’s map and GPS interface allow users to see where he or she is in relation to the gigs;
- Adidas created a concept Runbase store in Tokyo, which offers showers, locker rooms and weekly workshops and events. Customers also have the opportunity to design their own shoes and rent running gear;
- Taxi2 is a cab sharing initiative from Virgin Atlantic. Open to passengers of any airline, users can log on to the Taxi2 site, input their flight details, and the system matches them with suitable cab-sharing companions; and
- US based Intelligentsia Coffee began offering customers the opportunity to taste, test and learn about the art behind coffee brewing. Customers can visit the company’s lab for lessons in at-home brewing, latte art, milk foaming and espresso tasting.
What Brand Butler tools and services can your company offer consumers?