MARKETING MUNCH
Brain Food for Savvy Marketing Minds

Tag Archive: online advertising

Google Business Map: 21 Emerging Online Markets

By Michael Wong | 0 Comments

Google Business Map: 21 Countries – 21 Opportunities is a 52-page report that gives a brief overview of online advertising and business opportunities in 21 emerging countries.

The selection of basic facts, the advertising market, Google search data and nice to know info bites represents a unique panorama of emerging markets around the globe, spanning from the Atlantic Coast through Central and Eastern Europe around the Mediterranean Sea down to South Africa and, naturally, to China as one of the fastest growing economies worldwide.

All of these countries have in common fast growing markets, rising middle classes, young people who want to get somewhere in life, a high level of literacy and technology penetration and, last but not least, a “can do spirit” that characterises every striving business person all over the world.

The 52-page report offers you a collection of data, and local Google contacts who can help you explore these new opportunities.

Full story and download full report at Google Barometer Blog »

Tags: , ,

Facebook Serves 1 In 4 US Display Ads

By Michael Wong | 0 Comments

Data from the comScore Ad Metrix online advertising intelligence service indicated that nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third quarter, marking a 22-percent increase versus year ago.

Facebook led all online publishers in Q3 2010 with 297 billion display ad impressions, representing 23.1 percent market share. Facebook’s market share has increased 13.9 percentage points from 9.2 percent in Q3 2009.

Yahoo! Sites ranked second during the most recent quarter with 140 billion impressions (11.0 percent), followed by Microsoft Sites with 64 billion impressions (5.0 percent) and Fox Interactive Media with 48 billion impressions (3.8 percent).

The average U.S. Internet user was delivered more than 6,000 display ads over the course of the quarter.

Does your marketing strategy include Facebook advertising?

It is actually not as expensive as you might think. Yesterday, I set up a campaign to promote Marketing Munch, and I estimate that it should only cost about $97 to reach approximately 1,381,740 male and female Facebook users, aged 25 to 50, based in the United States, who have indicated they like or are interested in advertising, marketing, etc.

I made an initial bid of $0.15 CPM, despite Facebook’s suggested bid of $0.33 to $0.53.

So far the ad has generated 43,415 impressions, for $2.88, at an average CPM of $0.07. The ad has attracted 3 clicks, a click-through rate of 0.01%, at an average cost-per-click (CPC) of $0.96.

Now, $0.96 CPC may look expensive, depending on your marketing goals. I prefer to look beyond just the CPC.

I think of Facebook advertising as display advertising, like in a newspaper or magazine, except it’s way more targeted. If you advertise in your local newspaper, how much are you pay for every 1,000 ad impressions? Certainly, no where near as low as $0.07 CPM.

Of course, it might take 5, 10, or even 100 ad impressions for the ad to make an impression on every Facebook user who might be interested in my blog. I still consider that good value when you compare it to other forms of display advertising.

Full story at comScore »

Tags: , , ,

Turning CAPTCHA into Gold

By Michael Wong | 0 Comments

New York-based Solve Media, combined websites’ need for user authentication with advertisers’ need for consumer attention, and created a new form of online advertising.

Solve Media’s patent-pending technology turns CAPTCHA, those difficult combinations of distorted letters and numbers, into branded TYPE-INs™.

Users are easily frustrated by traditional CAPTCHA. Solve Media TYPE-INs™ are easy to read, easy to complete and reinforce messages that are easy to remember.

Implementing TYPE-INs on a website involves little more than cutting and pasting a few lines of code. They have plug-ins for many popular forums, blogs and CMS platforms, as well as developer tools for custom integrations.

Every time a consumer enters a brand message, they share the revenue with their publisher partners.

According to Solve Media, a study by the Wharton School, at the University of Pennsylvania, found that on average, on a relative basis, TYPE-INs increased brand recall 111% and message recall by a factor of 12 compared to the exact same creatives displayed as non-interactive static advertisments.

In conjunction with your TYPE-IN campaign, Solve Media’s proprietary brand research system measures lift in awareness, recall, recognition and purchase intent across control and exposed groups. Solve Media also supports all the industry standard pixel tracking and market research platforms.

Ingenious! Now why didn’t I think of this idea?

At school they teach us to write things down to help us to remember it. Solve Media’s TYPE-IN is one of the few forms of advertising that I can think of that gets you to write down advertising messages.

The only other one I can think of is those contests that ask you to complete a sentence in under 25 words. For example: Marketing Munch is a must-visit marketing blog because… ;-)

What do you think of Solve Media’s TYPE-IN concept?

Do you use CAPTCHA on your site? Would you use convert your CAPTCHAs to TYPE-INs to generate additional revenue for your site?

If you already use Solve Media’s TYPE-IN, how profitable has the program been for you?

Visit Solve Media for more information »

Tags: ,

Google AdSense for Photos

By Michael Wong | 0 Comments

“A picture is worth a thousand words” as the cliche goes. Well, now we have “a picture is worth a thousand KEYWORDS”, and possibly thousands in additional ad revenue.

Pixazza turns static images into engaging content that generates incremental ad revenue, without making it seem like advertising. It’s like Google AdSense for images.

Dailymail.co.uk, a very popular news web site in the UK, is using Pixazza to bring in extra revenue, by displaying information which allows readers to buy the same style of clothing and accessories that celebrities are wearing in the photos, as illustrated in the photo above.

So how does Pixazza work?

Readers simply mouses over an image to reveal a selection of products similar in look and style. One click goes directly to the product page of an associated advertiser to learn more and make a purchase. It’s like having the product guide in a print magazine just a click away from any picture.

Could your website use Pixazza to turn static images into additional advertising revenue? Or maybe your company could drive sales using this engaging form of advertising.

Full story at Zac Johnson dot Com »

Tags: ,