MARKETING MUNCH
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Tag Archive: monetization

How 3 Split Tests Increased AdSense eCPM by 94%

By Michael Wong | 0 Comments

Right Vs. Left Aligned Ad in Post Body

Top Right Image Vs Text Ad

Image Vs Text Ad Under Posts

  • The right aligned ad in post body got a 0.78% CTR and $1.41 eCPM, whilst the left aligned ad got a 1.30% CTR and $5.31 eCPM (276% improvement);
  • The top image ads got a 0.35% CTR and $1.74 eCPM, whilst the text ads got a 0.33% CTR and $2.15 eCPM (23% improvement); and
  • The image ads under posts got a 0.58% CTR and $1.86 eCPM, whilst the text ads got a 0.43% CTR and $2.27 eCPM (22% improvement).

Overall the site-wide eCPM from these three ads went up from $5.01 to $9.73 – a 94% improvement.

Are you split testing your Google AdSense ads?

Full story at ProBlogger »

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What Does A Week at No.1 In the App Store Look Like?

By Michael Wong | 0 Comments

Have you ever wondered what a week as the number one free iPhone app in the App Store translates to in downloads and ad revenue?

I certainly have and this story gives valuable insight into what it really looks like to be number one in the App Store.

Air Horn, which simply makes a very loud horn noise, was at the top spot for 8 days. During that time, Air Horn has made $20,000 from ad banner advertising and in-app purchases.

Three days before the app hit the top spot, Air Horn had just 5,453 downloads a day, and was ranked 804 on the list.

On the app’s first day at number one, downloads grew to 173,002 that day. A week later, the app was still number one with 129,286 daily downloads.

As the downloads rose, daily ad impressions increased from 160,000 per day to more than two million per day at its peak.

A week after reaching number one, Air Horn had served a total of 4 million 3rd party ad network impressions. The average initial eCPM was $2.06 and increased to an average of $2.62 over eight days.

Are you convinced you can make money with free iPhone apps?

Full story at Techcrunch »

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Google AdSense for Photos

By Michael Wong | 0 Comments

“A picture is worth a thousand words” as the cliche goes. Well, now we have “a picture is worth a thousand KEYWORDS”, and possibly thousands in additional ad revenue.

Pixazza turns static images into engaging content that generates incremental ad revenue, without making it seem like advertising. It’s like Google AdSense for images.

Dailymail.co.uk, a very popular news web site in the UK, is using Pixazza to bring in extra revenue, by displaying information which allows readers to buy the same style of clothing and accessories that celebrities are wearing in the photos, as illustrated in the photo above.

So how does Pixazza work?

Readers simply mouses over an image to reveal a selection of products similar in look and style. One click goes directly to the product page of an associated advertiser to learn more and make a purchase. It’s like having the product guide in a print magazine just a click away from any picture.

Could your website use Pixazza to turn static images into additional advertising revenue? Or maybe your company could drive sales using this engaging form of advertising.

Full story at Zac Johnson dot Com »

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