Right Vs. Left Aligned Ad in Post Body
Top Right Image Vs Text Ad
Image Vs Text Ad Under Posts
- The right aligned ad in post body got a 0.78% CTR and $1.41 eCPM, whilst the left aligned ad got a 1.30% CTR and $5.31 eCPM (276% improvement);
- The top image ads got a 0.35% CTR and $1.74 eCPM, whilst the text ads got a 0.33% CTR and $2.15 eCPM (23% improvement); and
- The image ads under posts got a 0.58% CTR and $1.86 eCPM, whilst the text ads got a 0.43% CTR and $2.27 eCPM (22% improvement).
Overall the site-wide eCPM from these three ads went up from $5.01 to $9.73 – a 94% improvement.
Are you split testing your Google AdSense ads?