In the summer of 2010, ATG commissioned a survey to analyze consumers’ online shopping preferences and behaviors. The online survey polled 1,002 U.S. consumers aged 18 and older. Respondents were selected from a panel of more than 2.5 million individuals, who were profiled across more than 500 attributes, such as demographics, lifestyle, and behavioral characteristics.

The survey asked consumers a wide range of questions about:

• What online and offline channels are most likely to lead consumers to discover new products;
• How consumers use mobile devices to browse and research products, and make purchases, and how these behaviors vary by age segment;
• Whether and how often consumers use their social networks to make shopping decisions, and how these behaviors vary by age group;
• Which areas of web stores need to be improved the most;
• When consumers conduct most of their holiday shopping;
• Whether consumers are influenced by website recommendations; and
• The most common factors that lead to shopping cart abandonment.

I highlighted some of the most interesting charts above. Download the entire 26-page PDF report at ATG for lots more data and charts.

Download the free report at ATG »

TheFind, a comparison shopping engine, released some statistics on mobile shopping sessions for this past Thanksgiving weekend. TheFind offers a mobile site as well as iPhone and Android apps.

The highlights include:

• 25% of its traffic came from mobile devices. That’s up 10 percentage points from 15% of all shopping visits for Thanksgiving weekend in 2009;
• Total number of mobile shopping sessions increased 460% from Thanksgiving weekend last year;
• Nearly half used the bar code scanner to scan a bar code of an item and search for prices across the web;
• The items most frequently scanned in stores include electronics and video games; and
• 300% more consumers use its iPhone app than its Android app.

Does your business offer your customers mobile apps and a mobile site?

Full story at Internet Retailer »

Can the iPad save the magazine star? It might, if Portland, Oregon startup Urban Airship has anything to say about it.

For all their dreams of success in a medium that privileges big pictures, multi-media and a touch interface, publishers of periodical content have been frustrated by the lack of subscription sales options on Apple’s iPad.

Urban Airship is a small startup that has begun to power iPad subscription to content for publishers including NewsWeek, the Atlantic and the National Basketball Association. The company has raised a second round of venture capital, $5.4 million from the Foundry Group, True Ventures and the Founders Co-op.

With Urban Airship’s new subscription feature, you buy a subscription for a specific amount of time, then you get all the updates during that period. They also use a unique identifier so you keep your subscription even if you change devices (within iOS). That can be both new content downloads or simply unlocking gated content.

Does your company have content that would benefit from Urban Airship’s subscription feature?

Full story at ReadWriteWeb »