The best ideas are often the simplest, and this is one of those where you think, ‘why didn’t I think of that?’.
If you’ve ever been to a nightclub (who hasn’t), you would have had your hand stamped as proof of admission or to gain re-entry to the club.
Some bright spark took that unbranded idea and turned it into advertising space, connecting nighclubs and companies targeting late night revellers, such as cab companies.
Australian Passout Marketing is one such company giving them exposure to over 2.5 million people aged 18 to 32 each year, and venues are given a cut of ad revenues.
The Enigma nightclub in the Hotel Marriott in India stamped the phone number of the local cab company on club goers. It proved so effective the idea was copied by the Mumbai police and other clubs.
Does your business target late night revellers?
Related: Personal Stamp Ad »