Nielsen’s new Connected Devices Playbook surveys more than 5,000 consumers who already own a tablet computer, eReader, netbook, media player or smartphone – including 400 iPad owners.

Here are some findings about iPad owners:

• 65% of iPad users are male;
• 63% of iPad users are under the age of 35;
• 35% of iPad users enjoy viewing ads on their connected device; and
• 8% of iPad owners have made a purchase directly through their connected device.

The original Nielsen article contains a 9 minute video entitled, “Connected Devices and Mobile Advertising: Does the iPad Change Everything?”.

Full story at Nielsen Wire Blog »