So, how do you get your product in front of your customers in a way that they can’t ignore?
You do what Papa John’s Pizza did. They stuck their ad in front of front door peepholes, so when you look through the peephole, it looks like a Papa John’s Pizza delivery guy is delivering a pizza to you.
Created by Saatchi & Saatchi, Peru, this clever, yet simple idea in promoting Papa John’s Pizza won gold at the Cannes International advertising awards.
Could your product use this clever idea?
Source: The Cool Hunter »