Giving the gift of an Amazon.com Inc. gift card has gone social. Consumers can now post personalized gift cards on their friends and family members’ Facebook Walls.
On the Amazon.com Gift Card page, a consumer can log in to his Facebook profile through Amazon.com. That allows Amazon to access the names and birthdays of the user’s friends, and then post a gift card on a friend’s Facebook Wall on the specified delivery date, which can be up to a year in advance.
On the Gift Card page the consumer can choose a gift card design, specify an amount up to $5,000 and enter an optional gift card message.
While other consumers can see the gift on the Wall, only the recipient can see the amount and claim code. The sender can choose whether everyone can see the gift card message, or only the recipient.
Is this an idea you can copy for your products?