Joe Girard is recognized by the Guinness Book of World Records as the world’s greatest salesperson for 12 consecutive years, selling 13,001 vehicles at a Chevrolet dealership between 1963 and 1978. And he still holds the world record today.
He was 1 of 42 salesman on the showroom floor. While everyone sold on average 5 cars a month, Joe sold 6 or more a DAY!
Joe’s achievements include:
- Sold more retail “big ticket” items “one-at-a-time” (no fleet or wholesale, never in management) than any other sales person in any retail industry including houses, boats, motor homes, insurance, automobiles, etc.
- Sold an average of 6 new retail vehicles a day (no used cars or trucks).
- Sold 18 new retail vehicles in one day.
- Sold 174 new retail vehicles in one month.
- Sold 1,425 new retail vehicles in one year.
- Sold 13,001 new retail vehicles in a fifteen year career.
- Inducted into The Automotive Hall of Fame (only salesperson, ever).
So how did Joe become the #1 retail salesperson in the world?
Here are some of Joe’s ‘secrets’:
- Joe used to send out 16,000 envelopes a month, each containing two business cards. The envelope also contained two cards of Joe Girard. In February the card would wish them a happy Valentines Day. In March, happy Saint Patrick’s Day; In April, happy Easter; In May, happy Mothers Day, and so on.
- He made a deal with a nice Italian restaurant and treated everyone in the service department. The mechanics loved him and took good care of Joe’s customers.
- Joe always sold himself: “I have never sold a car in my life. I sold Joe Girard.”
- He would send customers a coupon and say, “I will pay you $50 if you refer me.”
- “Where ever you go… I go.” – Joe used to put his business cards into the glove box of the vehicles he sold, so that customers could always hand out his cards when they asked where and who they bought the car from.
- Three days after a sale, Joe would always call customers and ask them how the car was working out for them. He always reminded them that if they bought a lemon, that he would turn it into a peach. He would also ask for referrals and remind them that he would pay people $50 for each referral.
Could your business use some of the techniques Joe used?
Full story at Mindvalley Labs »