The ‘You should follow me on Twitter’ blog post attracted quite a bit of attention when it first appeared. Here it is again for those who missed it the first time around.
Dustin Curtis experimented with a number of phrases at the bottom of his blog posts to encourage visitors to follow him on Twitter. Each of the permutations he chose was randomly selected so that it was seen by 5,000 unique visitors.
As the forcefulness and personal identifiability of the phrase increased, the number of clicks likewise increased. “You” identified the reader directly, “should” implied an obligation, and “follow me on Twitter” is a direct command. Moving the link to a literal callout “here” provided a clear location for clicking.
By the end of the experiment, Dustin increased the click-through rate by a whopping 173%.
Have you tried to increase the click-through rates of your call-to-action buttons/links?