Church Goers Wooed Back by Chocolate Bars

In Manchester, England, the church undertook an initiative targeting 70,000 former churchgoers.

The “Back to Church Sunday” scheme attempted to woo churchgoers to go back to church with bars of fair trade chocolate.

Sceptical?

Here’s the result: Almost 900 people went back to church in Manchester. About 9 in 10 people who returned said they would do so again.

Like all marketing, the proof is in the results.

Do you run a club or association that can use a similar initiative to woo back old members?

Full story at BBC News »